ZeroWater vs brita vs pur pitcher comparison

ZeroWater, Brita and PUR have proven their ability to filter tap water and make it safe to drink. But, each brand uses their own technology to filter out harmful bacteria and chemicals found in water. So, how do you know which water filter pitcher is better than the other?

In order to find out, we tested, compared, and rated nine pitchers – three from each manufacturer. The motivation behind this review was to compare Zeto Water, Brita, and PUR water filters to one another and determine their differences.

Top Pick: ZeroWater 10-Cup Pitcher

After 25 hours of research, and 27 gallons of filtered water the winning prize went to ZeroWater. Their pitcher continuously delivered the cleanest and safest to drink water.

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Water is life! And clean, pure drinking water is likewise indispensable for a healthy lifestyle.

Drinking water provided through municipal taps is never 100% clean. Especially when considering the not-perfect water treatment process and the unchecked piping systems. In order to make water safe, it is imperative to use the best water filter pitcher that will give a second run on the filtration process, ensuring further reduction of impurities, elimination of odor, and improvement of taste.

The idea behind water filter pitchers, such as Zero Water, Brita, and PUR, is to absorb contaminants and impurities through simple, but yet inventive filtration processes.

At first glance, the most purchased pitchers have the same functions, but they employ different water filtration processes. To pick the best filtration option that works within your preference, you may want to consider absorption capacity, a rate of filtration, contaminates need to be removed, and preferred taste and alkalinity levels.

ZeroWater Filters

ZeroWater pitcher

RECOMMENDED ZEROWATER PITCHER

This brand has received endorsements from the National Sanitation Foundation (NSF) for its state-of-the-art 5-stage filtration system which has passed through trials and tests, proving its aptitude in delivering practically 100% TDS-free water with great taste.

NFS has approved Zero Water Filter for its ability to remove Chromium (Hexavalent and Trivalent), Lead, Flouride and Mercury.

Another important fact to note is the acknowledgment of the activated carbon filtration by the Environmental Protection Agency as one of the convenient and optimal ways in removing many industrial chemicals and/or water treatment chemicals from drinking water.

Standing out from others, its filtration process can refine drinking bottled water making it achieve the hard-to-reach TDS level of 000-010ppm that FDA requires. ZeroWater employs an all-in-one system in realizing such high esteemed standards; the 5-stage stage ion-exchange filtration system.

The five-layer filtration system breaks down the cleansing process as below:

Coarse filter screen with infused activated carbon filter: Removes chlorine, salt and insoluble impurities such as dirt, silt that may have made its way through the piping system. Hence, protecting the reverse osmosis membrane in the process.

Foam distributor: Maximizes contact time removing more impurities.

Multi-layer system: At this point, activated carbon and oxidation reduction alloy is utilized; where carbon reduces contaminant further while the oxidation process removes metals and chlorine. Bad taste and smell are also caught up through this stage.

Additionally, the two chemicals inhibit mold formation, thus, removing concerns over mold invasion.

All-inclusive ion exchange resin: This is a dual and comprehensive system that scraps out the remaining dissolved foreign ions.

Non-woven membrane: This stage also includes an ultra-fine screen which acts together with the non-woven membrane to cut off any sneaky, last minute contaminants.

A Total Dissolved Solids (TDS) meter is included with the ZeroWater filter (but bought separately) to check and ensure a delivery reading of ‘000’. Nonetheless, it is an accurate laboratory-grade tool that gives true readings.

Brita Water Filters

Brita filter pitcher

RECOMMENDED BRITA PITCHER

Brita is yet another brilliant brand with NSF International certification. Its fitted and activated carbon granules are capable of ingeniously snuffing out impurities trapped in municipal tap water at home or in the office.

Like the ZeroWater, Brita can remove lead, mercury, chlorine, copper, cadmium and additionally reduce benzene, asbestos, carbon tetrachloride, carbon furan, chlordane and chlorobenzene in drinking water.

This is the ultimate function provided by the new and improved Brita Longlast Filters. However, as much as the Brita Grand Pitcher can remove most of the impurities as the Brita Longlast Filter, it cannot get rid of lead from the water.

Brita filters have a reputation for producing tasteful drinking water. The company has received this fame mostly due to its ability to successfully remove chlorine.

What the German and low-cost pitcher lacks in flash, it makes up with its high-performance filtration system running on the activated carbon alongside the ion-exchange granules.

The active carbons are emanated from coconut shells which absorb organic contaminants and removes chlorine.

On the other hand, the white ion-exchange beads are laid out in a large surface area to change the composition of toxins (in the form of metals) rendering them obsolete and harmless. Furthermore, these polymer beads remove heavy metals, pharmaceutical remnants, and pesticides ensuring drinking water is clean and most importantly safe for consumption.

To maximize efficiency, Brita provides a flashing-green, yellow and red- indicator that notifies users when the water filter needs replacement. Changing the filter takes little time.

The downside of this feature is that since the battery isn’t replaceable, one has to manually keep track of previous fills and the period the last filters lasted when the battery dies. Notably, on estimation, replacement of the water filter can be done in every two months.

PUR Water Filters

PUR filter pitcher

RECOMMENDED PUR PITCHER

Another cutting-edge home and office-based pour-through filter in the market is the PUR water filter pitcher which is certified to eliminate 95% of contaminants like cysts and heavy metals existent in tap water.

PUR are also praised to oust 16 types of toxins present in water drained by the municipal piping system.

The company has earned 10 certifications by NSF based on a faucet and pour-through filter performance. It is also recognized and certified by the Water Quality Association (WQA) for its capability in removing 99% lead. It has achieved this by utilizing the MAXION 3-stage filtration system.

The unique MAXION three-filter system technology revolves around efficiently cleaning drinking water for better health. The system combines efforts from activated carbon and ion exchange granules in plummeting presence of impurities in water.

The synergy between these two chemicals and a pre-filter brings about a three-stage formula that expels 99.9 percent of bacterial cysts.

During the first step of filtration, insoluble contaminants and solid industrial pollutants are stopped from passing through by the filter’s mesh.

In the second stage of filtration, the water goes through the porous active carbon (AC) filter in the form of coconut shells. A large surface area relative to 200,000 square feet is created by this filter to increase the absorption rate. This process effectively traps heavy metals such as mercury (by 96%), zinc and lead.

During this process, chlorine and its by-products are also removed. Leading to a much-improved taste and odor elimination of the drinking water.

Finally, in the last and third stage, ion-exchange materials are seamlessly spread to attract mineral ions such as calcium and magnesium. During this step, up to 92% of metals and chemicals, such as pesticides are trapped. This leaves the drinking water clean, delicious, healthy and safe for everyday use.

PUR water filter pitcher also has an LED status light which flashes green, yellow and red lights showing different water filter conditions from ‘good-green’, to ‘almost time to replace-yellow’ and finally to ‘time to replace-red’.

It has replaceable batteries and lid indicator giving it an upper hand from others.

So far in this comparison, we can give Brita a pat on the back for efficiently removing chlorine and improving the smell of drinking water.

PUR seems to produce the best tasting water, while Zero Water can receive an award for successfully removing all known impurities.

ZeroWater VS Brita VS PUR Ergonomics

Even though ergonomics are not directly correlated to the quality of filtered water, they are important from a user experience point of view. After all, we are reviewing a consumer product.

ZeroWater Filter

Dispenser: Makes storage more convenient by allowing users to replenish without having to move the whole pitcher.

Spigot: Prevent water spillage when the pitcher is full.

Flip top cover: prevents entry of dust and bad odor.

Battery powered TDS meter: Handheld device that provides accurate measurement of quality of water.

Durable plastic: makes it more sturdy and comfortable.

Spout: offers the option of using the typical spout to pour water, or directly from the refrigerator through the bottom spout.

Large filters: makes filter replacement much easier since they do not require presoak.

PUR Water Filter

Handle grip: makes it easier to lift the heavy pitcher.

Spout design: prevents spillage of water when pouring.

Compact design: This makes handling and storage easier.

LED indicator: Facilitates work monitoring by tracking the volume of water poured.

Trim and sleek design: the space-saving appliance that easily fits in the refrigerator

Pour spot cover: stops entry of odors and dust.

Easy–fill lid: covers the reservoir and is thumb activated for simplicity.

MAXION Filter Technology: yields optimum performance for easy removal of water impurities.

Fine quality plastic: a smart interactive design that prevents breakage and makes the pitcher clearer

Fill-tray design: distributes the weight of water to prevent spillage.

Brita Water Filter

Standard filter: eliminates zinc and chlorine taste, elements of cadmium, copper, and mercury

Classic oval shape: has an optimized design to save up space on the counter and refrigerator space.

10-cup capacity: makes it easier and lighter to hold and transport

BPA-free: prevent an onslaught of health issues related to plastic products

Soft grip handle: built-in standard rubber handle for convenience and easy pouring

Removable lid: for easy refilling

Replace filter: lasts a typical 39 gallons.

LED indicator: keeps track of poured water.

PUR Water Filter

Handle grip: makes it easier to lift the heavy pitcher.

Spout design: prevents spillage of water when pouring.

Compact design: This makes handling and storage easier.

LED indicator: Facilitates work monitoring by tracking the volume of water poured.

Trim and sleek design: the space-saving appliance that easily fits in the refrigerator

Pour spot cover: stops entry of odors and dust.

Easy–fill lid: covers the reservoir and is thumb activated for simplicity.

MAXION Filter Technology: yields optimum performance for easy removal of water impurities.

Fine quality plastic: a smart interactive design that prevents breakage and makes the pitcher clearer

Fill-tray design: distributes the weight of water to prevent spillage.

Brita Water Filter

Standard filter: eliminates zinc and chlorine taste, elements of cadmium, copper, and mercury

Classic oval shape: has an optimized design to save up space on the counter and refrigerator space.

10-cup capacity: makes it easier and lighter to hold and transport

BPA-free: prevent an onslaught of health issues related to plastic products

Soft grip handle: built-in standard rubber handle for convenience and easy pouring

Removable lid: for easy refilling

Replace filter: lasts a typical 39 gallons.

LED indicator: keeps track of poured water.

ZeroWater, Brita, & PUR Main Differences

Unit Weight

ZeroWater and PUR water pitchers are made of heavy material. However, the zero pitcher features a spigot at the bottom to prevent spillage when pouring. We advise occasional usage of the spigot due to its fragile nature.

Brita 10 cup pitcher weighs more compared to ZeroWater and PUR pitchers. Nevertheless, it has a handle grip made of rubber to facilitate easier handling and make lifting less of a hassle.

Lid Cover

The Brita pitchers have the upper hand when it comes to spillage of water compared to ZeroWater and PUR water pitches. This is because Brita has a snug lid with a flip top cover that prevents entry of dust and odor.

The PUR pitchers’ cause major havoc when pouring water, especially when the pitcher is full. A number of users have identified a design flaw on the spout; hence, we strongly suggest the use of very precise angles when pouring in order to prevent spillage.

ZeroWater pitcher has a separate lid detached from the main lid in order to fill the reservoir without spillage. Opening this lid tends to be quite tough and can result in minimal leakage.

In addition, if there is water leakage around the gasket of the filter, you need to wet the gasket first to properly seal, and then screw the filter tightly to stop spillage.

Reservoir Refill

PUR pitchers have an easy-fill lid opening for filling the reservoir. The Zero Water 10 cup pitchers are designed with a separate lid detached from the main lid in order to fill the reservoir. While Brita pitchers have a smaller in size partially hinged lid that pops up when you press the button for the reservoir refill.

Pitcher Filter

Brita contains new advanced filters, which do not require pre-soaking. Using cold water, simply flush it for 15 seconds and you are set to go.

The PUR filters need to be soaked for 15 minutes and then flushed with running water for 10 seconds before insertion into the pitcher.

The ZeroWater filters do not require soaking, but it is wise to flush them before use.

Filtration Speed

Brita filter takes an average of 40 seconds to filter a cup of water while the PUR filter takes considerably long three minutes and 40 seconds to filter the same.

ZeroWater filter takes averagely 1 minute and 50 seconds to filter a cup of water.

In terms of comparison, efficiency and speed of PUR water pitcher slows down depending on the hardness levels of water and the period it has been in use.

On the other hand, Zero 10 cup pitcher is relatively slow because of its 5-stage filtration instead of the normal 2.

Water Taste

Zero water gets rid of more dissolved solids attributing to a slightly acidic taste in water. The taste of water is somewhat crisp and refreshing due to the complete removal of all chemical contents.

Brita filters reduce huge amounts of chlorine hence the resulting taste of water tends to be ‘flat’.

On the other hand, water filtered through PUR water filter pitcher exhibits ‘artificial’ taste, probably because of the left out metals in the filtration process.

Final Verdict

The aim of crafting this comparison is to assist you in making an informed decision. Despite the numerous brands of water filtration systems in the market with their own methods of filtering water, PUR, ZERO and BRITA are some of the companies that manufacture certified products.

These systems feature the latest technology that gets rid of nearly all water contaminations and impurities. They utilize different but top, filters with a capability of sieving the minutest components in your drinking water.

Brita is quite affordable, easy to use and in addition to providing a variety of cheap filters, does quite a handy job in filtering chlorine. However, its level of reducing impurities is not at its best compared to the two.

PUR, on the other hand, does a recommendable job of filtering a couple of impurities especially lead. But, it tends to take its sweet time infiltration and is quite a mess in terms of spillage.

Zero Water can be relatively the catch due to its free TDS meter and its high-level rank of filtering the highest number of impurities although it swings on the expensive side.

If what you need is pure tasting, chemical-free water to power your life, opt for a good water filter and save some George Washington’s and Queens in your wallet.

Top Pick: ZeroWater 10-Cup Pitcher

This remains our editor’s pick for 2018. ZeroWater has proven time and again their ability to deliver clean and tasty water.

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